Why should you optimize your website for search engines?

The two main reasons are (1) more traffic and (2) more sales.

1) Paid ads on search engines will get a much smaller percentage of visitors who see the ads compared to those who see general listings called “organic listings.” Organic listings will send top ranking websites 90% plus of all the traffic on search engines for a given search term. Top paid positions generally send only about 50% of all traffic.

2) What's more organic listings convert an average of 17% more of this traffic into actual sales. So it's easy to see why organic listings are important to your bottom line. It may also help explain why Pay Per Click (PPC) campaigns are less effective except with professional implementation.

An ideal situation is to have a professionally run PPC campaign in conjunction with an SEO process. Thereby you eliminate various keyword phrases in your pay per click campaign as these phrases move into top search engine ranking positions through your SEO strategies. (SERPS). Yes, there are a lot of acronyms. So let us help you meet your company’s web traffic and sales goals. Did I mention that our prices are pretty competitive?

Give us a call, 763-591-9087, or send us an email. You'll be glad you did.